Creative brand campaigns
It all starts with campaign purpose - awareness? Sales?
Then - what is the driver? New products, seasonality, a creative collaboration.
From there we work out our audiences, the “big idea” and what campaign content we need to deliver that with a 360 approach.
Rosefield x Maybelline #TimeToKiss
Rosefield creative brand collaboration
In creative partnership with Maybelline, I strategized, organized & executed the Valentine’s Day campaign #TimeToKiss. Each order at rosefieldwatches.com came with a free Maybelline lipstick and we marketed through social, e-com and influencer.
You’re so Upper East Side
Rosefield postering campaign
To drive brand awareness of Rosefield Watches around NYC during the launch of the Upper East Side and West Village collections, I orchestrated a Manhattan-wide postering campaign that spread across 50 locations.
Summer dreamscape
Pina Studio campaign imagery
For my own brand Pina Studio I collaborated together with creative director Anne-Charlotte Moreau (http://annecharlottemoreau.fr/) and videographer Monika Vaskorova (https://www.monikavaskorova.com/) to create a warm-weather campaign shoot for my seasonless collection.
