Social media
I work across both paid and organic social media projects, and have namely: led social advertising at Rosefield, IMA and Fashiolista.com and also managed social content and community at Temperley London.
Social advertising
Rosefield — IMA — Fashiolista.com
Working with Facebook Ads Manager, Pinterest ads and Snapchat ads, I was lead on social media advertising at Rosefield handling an annual budget of over €2m for social alone. I worked together with a team to deliver a full-funnel approach primarily on Facebook and Instagram:
Prospecting
Mid-funnel
Lower funnel
I work closely with creative teams for ad concepting and delivery.
Before this I also was lead on social media advertising at IMA (Influencer Marketing Agency) and start-up fashion app Fashiolista.com.
Content & community management
Temperley London
While at Rosefield I oversaw channel content and community management, I directly worked in it while at Temperley London. Together with the marketing manager we would plan weekly:
Content & feed layout
Copywriting
Scheduling
Ad-hoc content (last minute PR etc)