E-commerce
I’ve worked with Magento and have more recent experience with Shopify with my own brand. I’ve managed e-commerce employees and have a strong understanding of web content as a part of the customer journey to purchase.
E-commerce management
Pina Studio - Temperley London - Rosefield
I’ve worked closely with e-commerce at both Rosefield Watches and Temperley London, first learning to work with Magento and then transferring over to Shopify. Together with the e-com team I managed the pitch & planning to move from Magento over to Shopify in 2019. I now use Shopify for my own brand. This takes into account:
UX & IA
Core functionalities and integrations (ERP, stock management, custom product options)
Warehouse workflows & shipping functionalities
Optimized product pages
Customer ratings & reviews
Marketing integrations
Content management
Pina Studio - Temperley London - Timberland
Content alone is closely tied to all brand & marketing activity and I’ve worked on tying all elements together along with e-commerce to ensure a seamless journey from browse to purchase. This includes:
Product page content
Product imagery management (in partnership with a studio)
Campaign page content
Blog content