Search engine marketing
With search often further down the funnel, it’s crucial to incorporate this as part of your fuller creative campaign strategy to drive conversion.
SEM
Rosefield - Temperley London - Pina Studio
Together with agencies or a team I’ve directed a SEM strategy based on client goals, targets and campaign seasonality. While brand keywords are integral (depending on search rankings & competition), the amount of generic keywords are highly dependent on budget and specificity of the product/service. When planning out SEM strategy I consider:
Strategy of brand & generic keywords
Keyword research
Ad copywriting
Campaign planning
Measurement & analysis
Feed-based advertising
Rosefield - Temperley London - Pina Studio
I’ve had experience building product feeds from scratch for feed and product-based advertising for both search & social.