Copywriting
I manage copywriting tasks covering campaign copy, product descriptions, social media and SEO-centric snippets.
Campaign copy
Rosefield - Pina Studio
Alongside the creative director, I’ve written copy for all Rosefield campaigns during my tenure. Taking into account the “big idea”, I start first with a catchy concept or tagline, filling in with the full storyline. This can then be applied to press release, social, web, advertising etc. Examples:
Take to the streets with the Downtown Chic collection — Rosefield A/W jewelry 2017
Because 2 gifts are better then 1. — Rosefield Christmas Campaign 2018
Love is permanent — Rosefield Mother’s Day tattoo gifting campaign 2018
See brand copywriting examples here.
Web & technical copywriting
Rosefield - Temperley London - Pina Studio
To bring a campaign to the full 360 I also translate overall copy to web. I also write more technical copy such as product guides and how-to’s. As an overview I can create:
Product descriptions
Product guides / how-to’s
SEO copy (titles, descriptions)
Campaign pages
Blog content
See web & technical copywriting examples here.