Influencer marketing
Hand-in-hand with social media marketing, influencer has been integral throughout my career. While at Rosefield I led an influencer marketing team of 10 people, and beforehand I created to system for measurement & tracking of influencer media at IMA (Influencer Marketing Agency).
#WhoMakesYouBlush
Rosefield
In an increasingly expensive channel, for Rosefield’s Valentine’s campaign in 2018 I strategized and led a team through a mix of both paid and earned influencer marketing. With a small batch of paid influencers, we built up a database of thousands of micro-influencers who posted in exchange for a gifted product.
#DieselPeople
Diesel | IMA
To support the long-term partnership of Diesel and Influencer Marketing Agency, I did full influencer media planning, tracking & measurement of seasonal campaigns. Together we reviewed the full campaign and influencer performance, generating over 4m impressions across a mix of macro and micro influencers in an 1 year period in 2014.
#IDoHilfiger
Tommy Hilfiger | IMA
To support the Tommy Hilfiger eyewear campaign in Spring 2015, I planned influencer media, tracked & measurement the #IDoHilfiger campaign at Influencer Marketing Agency. Alongside this I ran display media across relevant websites to support the campaign.